PepStock

Profitable and broke at the same time

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The two questions "did I make money" and "do I have money" have different answers, and a business can fail while the first one is yes.

Buying stock is not a loss

Spending $5,000 on inventory does not reduce your profit by $5,000. You swapped cash for an asset of the same value. Profit only moves when that stock sells, and only by the margin. A month where you restocked heavily looks terrible in the bank and fine on paper — both readings are correct.

A deposit is not revenue

Money a reseller puts down before taking stock is their money that you are holding. It is cash in and a liability at the same time. Counting it as revenue inflates a month and leaves you owing product you have already spent the money on.

The two views, side by side

ProfitCash
Buying stockno effectmoney out
Selling stockmargin earnedonly when paid
Reseller depositno effectmoney in
Supplier refundlowers your costmoney in
Store creditlowers your costno effect

That last row is the one that catches people. A supplier who makes a bad batch good with credit has repaired your profit and given you no cash. Treat the two identically and your cash position will read higher than your bank.

In the app

PepStock does this for you

Every figure on this page is something PepStock keeps without being asked — landed cost per batch, each purchase's own cost, what every reseller is holding, and the per-mg ranking at one kit and at ten.

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Cash Position breaking out sales collected, advances held, inventory purchased, operating expenses and vendor refunds