If you sell direct and through other people, one price cannot do both jobs. The usual answer is three.
| Tier | Who | Typical margin |
|---|---|---|
| Retail | A customer who came to you | Highest |
| Friends & family | People you discount for | Middle |
| Wholesale | A reseller, per unit sold | Lowest |
Every tier is set against landed cost, not against the retail price. Discounting 30% off retail sounds disciplined and tells you nothing about whether the sale made money.
Work out the margin each tier actually carries, and set the wholesale tier so it still clears your costs after the reseller's cut. If wholesale does not clear landed cost plus your overhead share, you are paying for the privilege of having a sales team.
It is not just a discount — it is the number a reseller owes you when a unit sells, regardless of what they charged their own customer. Their markup is their profit and stays their business. That is what makes consignment workable: you are not policing their pricing, only collecting your rate.
A sale should record the price at the time it happened, not look it up again later. Otherwise raising your wholesale rate silently rewrites what every past sale earned — and every reseller balance with it.
In the app
Every figure on this page is something PepStock keeps without being asked — landed cost per batch, each purchase's own cost, what every reseller is holding, and the per-mg ranking at one kit and at ten.
